Bad Company

EA Sports – It’s in the game!

Poor EA. They’ve been trying for a while to improve their image after being known as the big bad of gaming for years. It’s their own fault. Yearly updates of sports titles are what they’re best known for, with little or no refinement of features at all. That’s not mentioning season special editions of the same sports game, at the same premium price despite the recycled content. But recently they’ve been buying innovative developers and trying to become known as a better company.

Unfortunately fate seems to be laughing at their attempts. EA is publishing the latest Battlefield game. The game sounds pretty good if you’re into that sort of thing, but someone in the marketing department seems to want EA to keep it’s old image. This is the official game website.

Bad Company EA. You just gotta love irony.


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