Here’s a question for you. Just imagine for a second that you’re a huge video game company about to release a sequel to one of your most recent best selling games.
- Put adverts in magazines and on buses?
- Advertise in the specialist gaming magazines and put plenty of trailers out?
- Take out a full-page advert in a nationwide free newspaper, disguise it as the actual front page and announce that America has been destroyed in a war?
Sony of Europe decided that option 3 was their best bet for Resistance 2, putting thousands of people into a mild panic for a couple of seconds.
I can’t help but wonder if they’ll try the same thing when advertising in America. The last time someone pulled that trick there it didn’t go so well and a few people committed suicide from fear.