We started Apple in 1976. Thirty four years later we just ended our holiday quarter with 15.6 billion dollars of revenue. Now, where do we get this revenue? iPods, iPhones and Macs. What's interesting is that iPods are mobile devices, the iPhone is, and most of our computers are. We're a mobile company. That's what we do. How do we stack up against all the other companies that sell mobile devices? We're the largest mobile device company in the world. Larger than Sony, bigger than Samsung and, by the revenue, it's even bigger than Nokia.
So begins the masquerade of double talk and omission at Apple's event to announce the iPad, their giant iPhone with the same giant problems.
Just take a look at all that money they're claiming and you'll notice something interesting in the wording if you can stop counting zeroes – the word they use is revenue. Now it doesn't take a business major to point out the difference between revenue and profit, but I'll do it here anyway. Revenue is the amount of money coming into your business before any expenses such as advertising, manufacturing costs, bills and taxes, etc. Profit is how much money you've made after expenses are taken care of and is a more reliable way to see how well a business is doing. So a business may well have high revenue, but if most of that is going on expenses then the business isn't doing too well. Two companies may have equal revenue but, if one is spending half what the other is, then it's obvious which is doing better. That's the reason revenue can't be reliably used to say which business is the biggest.
Now lets have a look at the claim that Macs count as mobile devices. I mean, come on! That's like McDonalds calling themselves a restaurant. Sure, it can be taken as true, but you have to ignore a hell of a lot of crap on the floor for it to really count. While we're redefining what counts towards mobile device sales, lets add up every single mobile device that can have anything from Google on it and give them the "revenue" from those shall we?
As for the presentation itself?
- Giant iPhone with double resolution screen.
- Look, it's media centric online but still can't have Flash.
- You can use it as an ebook reader if you buy books direct from Apple.
- Hey, get iWorks, our full office package. It comes in three parts and you buy each one seperately.
- Of course if you want an office package you'll want multi-tasking, but we're conspicuously not mentioning that and, we exit every application fully before opening others giving the distinct impression it's not there.
- You can run iPhone apps either in a smaller window or emulated full screen with one pixel becoming a square of four. Developers can turn their applications into full screen only apps that can't be scaled down, breaking iPhone compatibility of course, but we wont mention that point.
- Everything on the device is synchronized through iTunes just like on the iPhone, chaining you to the service if you want to use the device.
- As with the iPhone, it has to be activated via a desktop (not mobile even if it's a Mac) computer.
Shame, I was hoping to actually like this device, but they've made the same mistakes over again and tried to cover them up again. Still, this isn't a true mobile device (just look at the size of it) no matter what they claim so you probably wont hear about it here again. And that sums up my thoughts on the iPad announcement.