New iPad, Same Old Apple

We started Apple in 1976. Thirty four years later we just ended our holiday quarter with 15.6 billion dollars of revenue. Now, where do we get this revenue? iPods, iPhones and Macs. What's interesting is that iPods are mobile devices, the iPhone is, and most of our computers are. We're a mobile company. That's what we do. How do we stack up against all the other companies that sell mobile devices? We're the largest mobile device company in the world. Larger than Sony, bigger than Samsung and, by the revenue, it's even bigger than Nokia.

So begins the masquerade of double talk and omission at Apple's event to announce the iPad, their giant iPhone with the same giant problems.

Just take a look at all that money they're claiming and you'll notice something interesting in the wording if you can stop counting zeroes – the word they use is revenue. Now it doesn't take a business major to point out the difference between revenue and profit, but I'll do it here anyway. Revenue is the amount of money coming into your business before any expenses such as advertising, manufacturing costs, bills and taxes, etc. Profit is how much money you've made after expenses are taken care of and is a more reliable way to see how well a business is doing. So a business may well have high revenue, but if most of that is going on expenses then the business isn't doing too well. Two companies may have equal revenue but, if one is spending half what the other is, then it's obvious which is doing better. That's the reason revenue can't be reliably used to say which business is the biggest.

Now lets have a look at the claim that Macs count as mobile devices. I mean, come on! That's like McDonalds calling themselves a restaurant. Sure, it can be taken as true, but you have to ignore a hell of a lot of crap on the floor for it to really count. While we're redefining what counts towards mobile device sales, lets add up every single mobile device that can have anything from Google on it and give them the "revenue" from those shall we?

As for the presentation itself?

  • Giant iPhone with double resolution screen.
  • Look, it's media centric online but still can't have Flash.
  • You can use it as an ebook reader if you buy books direct from Apple.
  • Hey, get iWorks, our full office package. It comes in three parts and you buy each one seperately.
  • Of course if you want an office package you'll want multi-tasking, but we're conspicuously not mentioning that and, we exit every application fully before opening others giving the distinct impression it's not there.
  • You can run iPhone apps either in a smaller window or emulated full screen with one pixel becoming a square of four. Developers can turn their applications into full screen only apps that can't be scaled down, breaking iPhone compatibility of course, but we wont mention that point.
  • Everything on the device is synchronized through iTunes just like on the iPhone, chaining you to the service if you want to use the device.
  • As with the iPhone, it has to be activated via a desktop (not mobile even if it's a Mac) computer.

Shame, I was hoping to actually like this device, but they've made the same mistakes over again and tried to cover them up again. Still, this isn't a true mobile device (just look at the size of it) no matter what they claim so you probably wont hear about it here again. And that sums up my thoughts on the iPad announcement.


24 thoughts on “New iPad, Same Old Apple

  1. I've never really been interested enough to care about Apple's products, so I didn't even know they were coming out with an iPad. But that kind of marketing is really ridiculous! :down:

  2. The thing is, it might fall between two chairs. If you have a mobile and a laptop, you most likely won't need the iPad (which, by the way, I guessed the correct name of earlier :D). However, I'm guessing many will get it anyway.It'll be interesting to see how that goes.It's not much bigger than a Kindle, is it?

  3. HELLO! I'M USING AN IPAD. NO, IT'S RUBBISH! :D.I love catching companies pulling double talk like this. It's hilarious seeing companies try to pass themselves off as better than they are, especially when they use childish tricks like this that anyone can easily see through unless they've been brainwashed. I didn't even point out that they sell devices for twice the price of competitors with equally priced hardware components. ๐Ÿ˜†

  4. One of my students told me few hours ago that they will announce "that" today. He is a big fan of Apple products and was really excited about "that" :left:

  5. I believe the Kindle screen size is six inches. This has almost ten inches. I can't see the market it's aimed at though. Book readers have cheaper and more flexible alternatives available. Media hogs wont like fixed storage with no upgrade possibilities. Web users will like the increased screen size but lose real estate to be able to type, and would have to switch positions between typing and browsing (the only position it'd be comfortable to use for both is sitting on a sofa with your knees up). Web users who browse without entering text usually stick to Flash heavy sites like Youtube and iMeem so it's not for them. As for current tablet users, they're not really getting anything new and are losing some freedom for twice the price.We noticed you getting the name right. You're a spy sent by them aren't you? :mad:.:eyes: Darko, you're looking particularly handsome today. ๐Ÿ˜€

  6. I am not buying it. It's not my type. But we'll have to give credit to Apple for creating such a fan base. They either genuinely love Apple to ignore all its flaws, or have bought a lot of shares of the company.

  7. The mobile thing trips me up. It looks like one of my Reader's Digest hardcover books ๐Ÿ˜† usefull but you can't take'em anywhere.

  8. Who educated you? :left:.Yeah, its hardly mobile is it? Can't see this selling anywhere near as much as people think it will.

  9. Nokia just posted their fourth quarter sales figures. Profit came to 8 billion euros and overall revenue was 12 billion euros. Converted into US dollars Nokia's revenue for that quarter is 16.8 billion dollars. Looks like all Apple's double talk was for nothing anyway. ๐Ÿ˜†

  10. I think it's (finally) kind of a start to the 21st century that people have been told is coming for a while now (sans the jet packs, hoverboards and moon bases, of course). But other companies will do it better, I suspect. At the very least, it might well lead to multi-touch screen technology dropping in price – eventually – as all the die-hard Apple fans snap it up.

  11. Y'know, I'm on my second Apple, and it's just a better experience than Windows computers. And my die hard P.C. friend is ecstatic with his iPhone. It costs, but they do cool stuff, stuff that works, requires very little upkeep, and lasts. Microsoft are in perpetual beta. Google are the company that might make them obsolete, as far as I'm concerned. I just got tired of dealing with crappy programmes that required fixing all of the time and eventually killed the machine. That's also why I got opera in the first place.

  12. Oh, I lost the other thread. Too much cinema. :drunk: Thanks for the offer of help with the phone book. It'll try for another month, and if I haven't created fine plastic powder by then, I might take you up on it! ๐Ÿ˜€

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