In a genius piece of advertising, the famous lingerie brand La Senza is making sure it wont be forgotten by men or women this Christmas. Seven women are shown in various La Senza sets with different bra sizes from A to G. These seven women lie down on mattresses in what can only by called the “Lad Mag” pose, and then proceed to sing the tune of the traditional Christmas song “Deck The Halls”, with each of them singing the notes that correspond to their bra sizes. Not content with creating one of the most original Christmas adverts in recent years, La Senza has even set up a website aimed at getting men more involved with the lingerie shopping for their partners.
This website gives you the girls and allows you to make your own tune from them by clicking on them. That tune can be saved and shared with others if you wish, adding a viral component to the advertising campaign.
The campaign, designed by Karmarama, has proven to be a massive success for La Senza in no small part thanks to the website. Underneath each note on the female keyboard is the name of the underwear set that the girl is wearing and this directly links to La Senza’s online store which has seen unprecedented sales since the campaign’s release this week.