You may have noticed that, considering this is primarily a phone blog, I haven’t really been writing much about phones recently. There’s a reason for that and I’m about to show it to you. At first you may laugh or be confused but I ask that you put yourself in my shoes for just a second when you look at this image.
There’s no passion anymore, no flair, no extravagance. All we get are carbon copies of the same limited design. Black, shiny, a few buttons at the bottom and boring. Imagine being me and seeing this trend come about. Imagine loving something so much and having it assimilated in front of you with nothing you say able to stop the oncoming storm of banality.
I saw it coming of course, as I have with every single mobile trend barring cameras (I really missed the ball on that one). I tried to warn people. I shouted from the rooftops. I pointed out how limited touchscreen technology is in any but the optimal conditions, but the manufacturers were playing a “me too” game urged on by the analysts. Have I mentioned that I hate analysts? I must have at some point in the past four years. As far as I’m concerned analysts serve no good purpose anymore. They used to but now they’re more concerned with influencing markets than they are predicting them. Have a look at America for example. An American company came out with a much loathed phone a while ago and the analysts there went crazy over it despite the fact it was already outdated in most countries around the world. The analysts limited their data so that phone would look like the most used in the world and the most desired; a good example being that they cut out all phone brands that weren’t in use in North America during surveys meant to predict how popular that American brand would be worldwide. Now I’m all for patriotism, but when you have to tell lies to believe in your country then there’s a problem.
A bigger problem is that the tech analysts in the USA are the ones who the others around the world are used to listening to because, despite the fact that the American phone networks are about five years behind Europe and about ten to fifteen years behind Japan, American tech in other industries is normally at the cutting edge. So now we have a world full of analysts relying on faulty data from companies who are trying to show pride in something outdated. It’s one of the reasons so many of the tech and news sites declared other operating systems that were selling more than this device as dead, despite the fact their business was continuously expanding and becoming more profitable. It’s also one of the reasons that companies that were known for their awesome hardware designs are now pulling these derivative designs out of their asses.